Advertising can be costly for small business, but it is important they they get the word out about their brand, and we have a few inventive ways to do that on a budget.
Advertise on the Streets
Many times, when people are stuck in traffic, they are looking or something to distract them. Their eyes are going to be drawn to anything visually appealing, and design technology is improving by leaps and bounds over the years to give people far more interesting things to look at. Vehicle branding is a key innovation that has really grown, and it is now able to be far more colourful and enticing, standing out in standstill traffic. The traffic seems to get worse while the signage gets better.
You don’t have to have a lot of resources to work with in order to create eye-catching vehicle graphics. You don’t need to wrap the entire vehicle to get people’s attention. If you are smart with your wrapping, it only takes a little bit to spread the word about your brand.
When you are innovative, your road message gets across much better.
You want to start with simple signage to make a better impact.
Certain parts of the vehicle can be included in the signage to make it more impactful.
Your vehicles’ back window is a great place to make a huge impact. If you use one-way vision graphics, then your driver can still see out the window unobstructed, and all the passers-by get to see your attractive graphics.
You can limit your advertising costs by using the same colour scheme for your graphics as the vehicle. You also don’t have to wrap the entire vehicle. Partial wraps can really stand out by contrasting to the rest of the vehicle. They come with a fraction of the cost, but when done well, they can be just as effective as a bold, full-vehicle wrap.
If you want a full wrap, then make sure that you make the most of it. This is great idea for those with a bigger budget, and it can ensure that your vehicles get lots of eyes on them.
No matter where your business is going, if you have vehicles on the road that represent your business, then they should represent it in a big, bold way. Tailor your advertising to your budget to make it more effective and to ensure that people are paying attention to your brand.